Goldstar Events in the Wall Street Journal Today!
Goldstar Events is a company of which I am a part owner. I was the first employee, thanks to my mentor and very dear friend Dick Hackenberg. Dick is the gentleman I hired him to be my boss at Bigwords.com and I firmly believe he is a huge reason we achieved the successes we did.
This article in the Wall Street Journal is by Terrie Teachout, a very respected arts critic and I believe it captures Goldstar Events well. The only things I would change are: #1 we now have 400,000 members, notably more than the 315,000 cited in the article; and #2 much of our inventory is not actually from things I would call “undersold” performances. Most venues operate like 80% sold is pretty strong, but that still leaves 20% of the house for us to work with. So, although there are undersold performances on Goldstar Events, to think that they’re all undersold is a mistake.
As a final note, I was recently out at a play here in Los Angeles and although I won’t name names, someone who can be counted on told me that the conversation here in LA about Goldstar Events is that we have dramatically impacted the LA theatre scene and infused a whole new level of vitality and interest into it. I was very proud and grateful to hear that.