Shepherding a Property Through the Transmedia Landscape - Jesse Alexander
I admit I got a little distracted, but Jamil Moledina brought up the altruistic aspect of Heroes and Jesse mentioned World Without Oil, which I just checked out and which seems really, really cool.
This is what we were talking about over a year ago when I was working with the Biomass Energy Foundation. “There’s an oil shock going on. It started April 30, 2007. The world oil supply is falling short of demand - by 1.5% at first, but it’s expected to increase to 3% or more throughout 2007. Check out what M. King Hubbert had to say about this, it’s chilling in its implications.
I think the takeaway from this panel is what Jesse said, “We’re just trying to do the coolest sh*t we can. . .”
I believe that it’s interesting to juxtapose and compare things, but at the end of the day doing the best stuff possible by the best means available seems pretty obvious. That said, with the burgeoning options and complexity inherent in the Game and Internet worlds it’s not necessarily as easy as it sounds! But, there has to be a real and deep back and forth conversation between all the people involved in creating the property. “Reach out…” is what Jesse said.