lonelygirl15
This is also pretty interesting. Of course, lonelygirl15 it reminds me of The Spot, which my good friend Jeff Sherwood was instrumental in creating waaaay back in the 90’s. It’s interesting because there is art in this, commercialism, some might say deception, and, at the bottom lonelygirl15 has evolved quickly to use the new opportunities that are now available for storytelling. It’s a bit like the Blair Witch project, right? I have to give these folks credit for putting together a bunch of disparate pieces to create a story and entertainment that people can really get involved with.
An interesting point is that in this world product placement is about the only real way to get advertisers in and serve their interests. That way where ever the video goes the ad is still there. So, Neutrogena becomes a character in the story.
It’s kind of interesting. There’s at least one lesson here, which is that if you’re good at creating content for small screens, be they 8 bit games, cell phone screens, web video, and so on, I think you’ll have a job for a long time since we continuously push our content out further and further even as the main pipes we use get bigger. In other words, alongside the penetration of broadband, there will always be a concurrent effort going on to push content out to further and further edges like cell phones, Dick Tracy watch tvs, etc.