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This year I had the distinct pleasure of attending South by Southwest again. Two real standouts for me from the 2008 Interactive Conference were the Opening Remarks wherein Steve Johnson interviews Henry Jenkins, and the closing Keynote by Jane McGonigal.

Here are links so you can listen to them yourself: Henry Jenkins & Steve Johnson; Jane McGonigal part 1 and Jane part 2. These are videos and don’t include the entire speeches. I had found the full audio of the entire Henry Jenkins & Steve Johnson conversation online, but now I can’t find it anymore. Please let me know if you know where it is and I will post the link here. As well, you’ll likely enjoy his blog, HenryJenkins.org.

Here is my take on what they said with my thoughts interspersed. Henry is brilliant, joyful and a smart, informed optimist. He comes from such a great perspective on things. He is very interested in fan culture and he loves participatory culture. Of course it seems obvious to those of us with experience online that fan culture is a good thing to be cultivated, but lots of companies still come down on fans for infringing copyright, etc. Something Henry talked about is the difference between Hillary Clinton’s numerous I/You statements vs. Obama’s We statements. The conversation online is very much a We conversation. We pool ideas, share language and we’re building something together. What do We want to build, where do We want to go, etc. He speaks out for parents giving kids power over their voice and at the same time taking responsibility that they’re safe as they move into the world.

One point he made very clearly goes a bit like this: People are rational and they make good decisions given the options they’re faces with. So, let’s say you’re someone working at a less than challenging/fulfilling job day after day and at night you go home and you manage a Guild of 40 or 50 people in World of Warcraft, (or organize a Society in Entropia Universe!) and you’re really good at it, which is no small feat. You’re successful and doing well, and it’s fun and challenging and fulfilling. It is not bad, or evil, or stupid or wrong that you’d rather be doing that than going to your dead end, boring job. What it points out is not a failure of games and gamers, but rather a shortcoming of the current set up in the physical world, where we have millions and millions of people who are chronically underutilized in their jobs. The opportunity is there to harness that vast human potential and fulfill people at the same time.

I agree with him! And, as you look at the demographic trends you see that the Baby Boomers are moving into retirement and they’re taking a huge amount of knowledge and productivity with them as they do. Generation X isn’t going to be filling many of those positions, Gen X is already working. No, it’s going to be the Millenials. And, they’re into games. I believe that companies who pay attention to that and correct course for it stand to do far better than companies who don’t. In other words, if companies don’t make their jobs a lot more fun they’ll be running a serious risk of being trumped by their competitors who do. I also believe that some form of wiki technology, perhaps combined with gameplay aspects, will be crucial to companies keeping some of that institutional knowledge from vanishing as the Boomers retire.

Jane’s comments dovetailed very well with Jenkins’ and Johnson’s conversation, too. Jane talked about Positive Psychology, which, instead of looking at how brains can go wrong, looks at the best case for the human brain. What makes us happy? What makes us function well? She points to the undeniable similarities between what that field is finding and game design. It turns out that game design actually turns out to be about happiness and fulfillment. She boils it down to 4 basic tenets of happiness are: 1) Satisfying work to do. 2) The experience of being good at something. 3) Time spent with people you like 4) The chance to be a part of something bigger. I like to note, as she does, that it takes multiplayer games to accomplish all 4 of these. And, that probably explains why Microsoft was so slammed when Halo 3 came out and everyone wanted to get onto XBox Live (which is an MMO, albeit a very bounded one) and play Halo 3 together! She concludes that if you’re in the game design business what you may not realize is that you’re actually in the happiness business. (Trivia: When she says, “I like that someone in the back is going like that (and pumps her fist in the air)! She’s talking about me, by the way. I love what she was saying.)

So, I recently registered TheFungineers.com. As Erik Bethke of GoPets.com points out, building game elements into everything can lead to better outcomes. Think of LinkedIn.com. There’s a green bar that shows you how complete your profile is. It drives people bonkers when it isn’t 100%. So, they add their picture and ask their friends to write them a recommendation, and take the steps they need to take to go from 50% to 60% to 80% and then finally 100%! Woo hoo! I’m 100% It’s a game element and it works very well for Linked In, I bet. I also think that the coffee cards some cafe’s give out, where you buy 10 coffees and your 11th is free, is also a game. No, it’s not very complicated, but it works!

Finally, I want to give a shout out to Edward Castronova whose excellent book Exodus to the Virtual World (and his previous writings, as well) explore this idea very deeply. Castronova suggests that game culture and virtual worlds will have an impact on the real world, forcing policy makers to consider fun, fulfillment and happiness in their policy decisions. I freakin’ love it. At first I fought him and his line of thinking, but once I was a bit further into the book I was a convert.

My latest about Entropia just went up at Entropia Gateway… See it there!

I am not sure about the outlet for this interview, but here it is. I kind of miss a sympathetic editor, but it’s a fun interview and I love his accent! And, YES, next conference I will lose the white neck band and get some spray on hair. Rock on!

Virtual World Entropia Universe Offers Platform for Companies Marketing Online.

LOS ANGELES, CA–(Marketwire - October 18, 2007) - E for All Expo — Entropia Universe, the leading virtual world platform for online entertainment, social networking and e-commerce using a real cash economy, opens its platform to partners and affiliates interested in obtaining their own planet in the Universe. Companies looking to extend their online presence can join a number of partners like China’s Cyber Recreation District and others in the most secure virtual world. Entropia will be discussing new partnerships as well as strategic business development opportunities at the E for All Expo in Los Angeles on October 18-21 in booth 923. Read the full release.

All I can say at this point is that I’m very excited about the people we’re talking with. I definitely enjoy being involved in Interplanetary Business Development. Stay tuned for more.

It is not without a certain sense of irony that I post this picture of me doing what every guy seems to do, or want to do, at a trade show: take a picture with the pretty girls. These young women were with us for the whole show. They were delightful, and of course, beautiful. And, they got good at explaining the game quickly, too!

Here is a link to my post at Entropia Gateway… There are more photos and more about the show there.

Tomorrow, Sept. 28th, 2007, I will be on a panel about Entrepreneurs and Computer Gaming at the Business of Gaming on campus at USC. If you’re an Entropian and you’d like to share your entropia-neurial story with me, I’d love to hear it. This won’t be the last time it is relevant, believe me! I am excited to be on this particular panel as we at Entropia have something unique to share. Not only can I talk about being an entrepreneur in the computer games space. I can talk about partnering with Entropia Universe and creating your own planet with our platform, which includes CryEngine now, like CRD/China is doing. I can also talk about being an Entrepreneur inside Entropia Universe. From picking up dung, to buying a banking license. I think that’s fascinating and very cool. I’ll be posting from there as long as the Internet connection works!

Chi Tai Robert Lai, Chief Scientist with the Beijing China Recreation District will present details on this new infrastructure on October 11, 2007 at the upcoming Virtual Worlds Conference and Expo in San Jose, CA. “This is a new national approach,” Lai said regarding presentation. “We would like to invite all of companies interested in virtual worlds in China to join this infrastructure.” In the presentation, CRD will explain the policy, how they are building a national virtual infrastructure, how to integrate industries/enterprises by virtual+real world infrastructure, status of the project and existing plan and partners. I will be on a panel at this event, as well. I am excited to hear what Mr. Lai has to say. For more visit the Virtual Worlds blog.

Entropia is in the Guinness Book of World Records again! The virtual asteroid you’ve heard so much about finally gets its due! For the full release go here. And, I recommend reading the boilerplate about the Guinness Book of World Records. Started by Sir Hugh Beaver in 1951 when grousing about plover…

GOTHENBURG, SWEDEN–(Marketwire - September 18, 2007) - Entropia Universe, the leading virtual worlds platform for interactive entertainment, community building and e-commerce using a real cash economy, boasts the Most Valuable Virtual Items and Real Estate of all the virtual worlds. The new 2008 Guinness World Records book features Club NEVERDIE, an asteroid space resort bought for $100,000 USD by famous gamer Jon NEVERDIE Jacobs as “The Most Expensive Virtual Object.” The asteroid space resort which boasts a nightclub, shopping mall, 1000 apartment complexes, commercial space ship docking, mega sports stadium, and hunting and mining biodomes is the highest grossing privately owned virtual event venue online, estimated to be worth in excess of $1 Million USD if ever placed back on the market.

“The inclusion of the space resort and Entropia Universe in the Guinness World Records book confirms the viability of our real cash economy,” says Marco Behrmann, Chief Information Officer at MindArk PE AB, the development company behind Entropia Universe. “Participants realized early on the enormous potential in Entropia Universe for real commerce. In fact, the space resort had recouped its initial acquisition cost and was operating at a profit after only 8 months, and remains one of the primary event locations in the Entropia Universe.”

And, this soon after Goldstar Events sells our millionth ticket!  Good times! And, cryptically, it looks like Goodtimes is back on Facebook! If you have any idea what I am talking about find me on Facebook!

Today on MN1.com (click here for the podcast) we talked a bit about the auction and item values in Entropia Universe (click the link and scroll down to Auction). We talked about the company MindArk.com and the events that are transpiring in Entropia Universe at the moment, particularly the animal migration and the robot attack.

I also said I would be happy to send the first 10 people who email me a copy of the Entropia Universe DVD with the client and some cool movies, etc. Send your request to johnkbates *at* gmail.com

Also, check out The Truth About Entropia Universe! Awesome.