A smiling John K Bates holding a clicker on stage during a presentation, with a screen displaying text in the background.
Book cover titled "Emotional Credibility Method with John Bates" in large navy blue text on a white background.

ESTABLISH EMOTIONAL CREDIBILITY™

Communication isn’t logical... it’s bio-logical

Your reputation builds credibility. Your story builds trust.

Connection, influence, and real leadership begin when you tell your story authentically.

It becomes your most powerful tool for creating power with people—not over them.

Whether you’re on the TED or other big stages, in the boardroom, or somewhere in between, I’ll help you craft your transformational narrative, backed by neuroscience, rooted in truth, and built to move people.

A diagram of the human brain showing various regions in light green and purple.
Line drawing of a human brain in light green with dark blue outlines

WHAT

What is emotional credibility?

Your credibility is already established - you're in front of an audience. Now you need to establish why they can trust you. Your emotional credibility shows up in your personal connection to the issue at hand, generating trust, loyalty, and inspiring people to action. Your emotional credibility is the key to your influence.

WHY IS IT IMPORTANT?

Communications rooted in neurobiology.

Communication is not logical; it's bio-logical. Anyone who thinks that logic alone is enough will never be as successful as those who understand that there is something more. Logic is necessary, but it is not sufficient. Deep communication requires skillful, authentic emotional connection.

Diagram showing a triangle inscribed in a circle, with three green circles at each vertex of the triangle. The graphic is labeled 'CRAFT' at the top.

1. CRAFT YOUR EMOTIONAL CREDIBILITY

Crafting an emotionally resonant origin story

When you have a well-chosen, well-crafted, and well-told Origin Story you become immediately memorable. Your Origin Story will magnetize the right people to you and roll out a red carpet in front of you everywhere you share it well.

Diagram illustrating the 'Deliver' phase with a triangle inside a circle and three colored circles at the points labeled 'TOOLS', 'PEOPLE', and 'PROJECTS'.

2. DELIVER YOUR EMOTIONAL CREDIBILITY

Taking responsibility for what is understood

Stop experiencing the pain of others being blind to your vision. Start experiencing the joy, fulfillment, and relief of knowing you can absolutely land your vision over there with them. Your vision is only as powerful as it is understood. You can take responsibility for what they hear.

Diagram of the triple bottom line model, with three circles labeled People, Planet, and Profit, connected by lines forming a triangle inside a larger circle, emphasizing sustainability and social responsibility.

3. MODEL YOUR EMOTIONAL CREDIBILITY™

The power of establishing your Emotional Credibility™

Emotional Credibility cannot be faked. It must be authentic and rooted in your actual story. Establishing your Emotional Credibility with others is always an act of courage and generosity, and it opens the door to connection, teamwork, and transformation.